THE GOAL: The executives at Cove Properties contracted BausMedia to help them establish its digital presence. Having been in business for over 25 years, Cove Properties knew that it was finally time to adopt the newest and greatest digital marketing technology, capturing an unexplored demographic.
HOW DID WE HELP COVE PROPERTIES?
dIGITAL rEAL eSTATE mARKETING
As more and more millennials enter the real estate market as first time home buyers, Cove Properties knew that they were missing out on this target demographic. It was here where BausMedia launched selective digital marketing campaigns for each of their three developments: the Apollo, the Pinnacle, and the Chateaux. These campaigns showed great success as we were able to properly target the respective demographics through comprehensive market research and market analysis; minimizing their cost-per-result (CPR).